Like it or not, the Internet is already a repository of indelible information that affects our professional reputations. Blogs, social media posts, health care review sites and other Web content create a digital footprint. Patients, potential professional colleagues and attorneys (gasp!) are reading about you online. Whether you create the content or not, your footprint is out there! Ignore this truth, and you’re missing opportunities to grow your practice, educate the public, learn from others, network with colleagues far and wide, and control your own online reputation. If you’re not already doing anything to influence your own online identity, get started today with these tips.

Have fun! As Robert Greenleaf defines it, leadership is service first. Many of us chose medicine so we could engage with people, educate and improve lives, and stimulate ourselves intellectually. The Internet offers robust...

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