The adult mannequin arrived just 24 hours before the thoracic anesthesia workshop was scheduled to begin. We soon learned to our dismay that it had been irreparably damaged. At that point, we thought our options were pretty much non-existent. But a call to one of our corporate partners ended up saving the day. That partner immediately sent one of their exhibit staff to an office 120 miles away, who then brought back a mannequin to replace the damaged one. The workshop went on as planned and was a great success.

In the grand scheme of things, it was a small act that affected just one session. But it was a perfect demonstration of something larger – the beneficial symbiotic relationships ASA maintains with its industry partners. Best of all, this exceptional act of customer service wasn’t an isolated...

You do not currently have access to this content.