ASA members are aware of the impact social media can have within the health care community. Social media was instrumental to the success of the Safe VA Care campaign, and hashtags like #ILookLikeASurgeon have shed light on gender inequality in the workplace. While ASA’s advancement of the society’s social media presence on Twitter and Facebook has been highly successful (just check out the #ANES18 conference tweets), our focus has progressed to include another platform: Instagram. Instagram is a photo-sharing app that allows for visual storytelling through user photos and short videos.

The motivation behind the effort to ramp up ASA’s Instagram presence is simple. According to Hootsuite, 1 billion people are on Instagram, with 500 million of them using the app every day. There are 25 million business profiles, and 75 percent of businesses in the United States use...

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