Social media has been a transformative technology in the last two decades, allowing individuals to develop, share, and exchange content in the digital world. These electronic applications encompass a wide variety of uses, such as blogging (Instagram), microblogging (Twitter), content-sharing (YouTube, Flickr), and social networking (Facebook, LinkedIn). Some individuals live and breathe social media, speaking the language of hashtags and viral videos. Others choose to minimize their social presence, often citing reasons of wanting to be physically connected with friends and family, not finding value in social media content, and lack of time.

Then the COVID-19 pandemic arrived and disrupted our day-to-day activities. It restricted our social gatherings, forced us to stay indoors, and ultimately sparked a surge in our social media use. Over six months from the start of stay-at-home orders to late summer, monthly Twitter, YouTube, and...

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