Has your department been told a disposable laryngoscope “can be included in any existing hospital recycling program?” Or that “Even if not recycled, the steel blade will rusts (sic) away and the overall weight of the plastic in the handle is small, leaving a smaller environmental footprint than the process associated with cleaning reusables?” Such claims may constitute “greenwashing”: the process of conveying a false or misleading impression intended to deceive consumers into believing that a product or service is environmentally friendly or preferable to the alternatives. Greenwashing is pervasive in many industries and is becoming prevalent in health care as the sustainability movement has gained traction. Concern for the environment is now trendy, creating a lucrative marketing strategy.

Reduced carbon footprint, recyclability, superior infection prevention and lower costs are sustainability related claims frequently touted...

You do not currently have access to this content.